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EDITORS CHOICE

What’s in it for me? Encouraging patient ownership of PHI Data

Robert Turner, Founding Editor -
Do patients really understand the true value associated with ownership and management of their healthcare data? It would appear not and this matters as a new raft of solutions hit the market

Dear “Digital Health Leaders And Healthcare Leaders,” You May Be Inadvertently Hurting Patients

Soojin Jun -
Your end-users are ultimately patients, no matter who uses your product. A healthcare professional makes a direct request to the digital health sector

Medicine and Hope Are Allies in Care

Gil Bashe, Medika Life Editor -
For centuries, scientists have pursued treatments and cures for pressing and frightening illnesses. Throughout that time, we have called upon shamans and mystics, spiritual...

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

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