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HLTH2023 is Packed as 10,000 Attendees Fill the Halls – Special Attention on Israel

Gil Bashe, Medika Life Editor -
HLTH2023 is a big hit. But many of Israel’s 100 exhibitors head home urgently to support family and nation - while HLTH rallies to support this community.

No Hope for Older Patients in Cancer Clinical Trials Thanks to Bias

Pat Farrell PhD -
Hope is one thing that can keep patients alive, but when older cancer patients are not even considered for clinical trials, how can they maintain hope?

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Rural America – A Generational Struggle for Health Equality

Gil Bashe, Medika Life Editor -
More than 46 million Americans live in rural communities. On average, rural locales lag behind non-rural communities on every measure of prosperity, from poverty rates to employment opportunities.

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