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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Three Top Benefits of Sex

You may think of sex as pleasurable. But have you considered the many health benefits of the practice? Today we explore how sex can...

Obesity Touches Everything

Considering that over 40% of U.S. adults have obesity and there are fewer than ten thousand obesity medicine specialists, PCPs are a critical part of the solution as we tackle this epidemic.

Looking for Zebras: Medical Mysteries and Transformational Patient Moments

While medicine has become more advanced and specialized, it has also become increasingly fragmented. For people is hard-to-diagnose conditions, that's another obstacle to care.