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Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Flawed Research, Clever Marketing, and the Failure of a Depression Theory

Pat Farrell PhD -
Research based on cherry-picking statistics and small studies suited the needs of the pharmaceutical industry, but it may have been all wrong.

Has Therapeutic Touch Lost Its Way in Medicine? Or Is It Lawsuits?

Pat Farrell PhD -
Touch has become a subject of lawsuits and medical interventions. The MeToo movement pulled touch into an unexpected, negative spotlight in our culture.

Were the Billions Invested in Alzheimer’s Research Worthwhile?

Gil Bashe, Medika Life Editor -
It may seem that the COVID-19 vaccines appeared almost suddenly, like rabbits pulled from a magician’s hat, but the invention of mRNA-based vaccines that...

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