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I Am Not What I Drive: Looking at the Psychology of Conspicuous Consumption

The advertising genius, David Ogilvy, understood human behavior and human frailty related to merchandising. He is quoted as having said, “Consumers still buy products whose...

Hockey Fan Spots Melanoma

NOT JUST ANOTHER NIGHT AT a hockey game. The Canucks faced off against my Seattle Kraken. Sitting behind the arena glass, a young woman spies...

Breakthrough: New Treatment Sparks Remarkable, Swift Reversal of Brain Cancer in Early Clinical Trials

GLIOBLASTOMA IS AN AGGRESSIVE BRAIN CANCER that forms from star-shaped cells known as astrocytes. It is the most common and most aggressive primary brain tumor in adults.

Startling Statistic: Growing Trend of Breast Cancer in Younger Females

There is a growing trend of breast cancer in younger females.