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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Treating Lifestyles . The Structural Gap in Patient Care

Managing Chronic Disease requires a more focused approach, in terms of prevention and management. Lifestyle choices are a critical part of

Beware the Strike of an “Evil” Therapist

If someone, with a predilection toward skirting the rules of ethics related to psychotherapy, were to be in a position of power, what would they do? Could they harm us in some way?