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Cleverly Using Semantics to Deceive and Avoid Licensing as a Therapist?

Pat Farrell PhD -
Coaching, without a doubt, is big business, and it is estimated to bring in $11B in 2021. There is little control over the use of the term “life coach,” and it is an unregulated industry

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Reduce Dementia by Staying Active

Michael Hunter, MD -
ARE YOU PHYSICALLY ACTIVE? I have some good news for you: Older adults who participate in a variety of activities appear to reduce their dementia...

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