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EDITORS CHOICE

Real-World Evidence Unlocks Consumer Voice to Improve Care

Gil Bashe, Medika Life Editor -
Patient Experience is the Key to Improving Drug Development and Health Care, but Are We Listening?

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

How Physicians Benefit From The Experience and Knowledge of Nurses

Christina Vaughn -
Experienced nurses know what you need to know about your patients and their conditions.

Dutch Researcher Refuses to Disclose How She Got Students to Consent to Experimental Infection

James Coyne -
This past year, the Netherlands Board on Research Integrity (LOWI) concluded that a former professor of psychology at Leiden University was guilty of breaching several rules of scientific integrity.

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