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Avoiding Drug-Induced Weight Gain: A Little Awareness Goes a Long Way

This fall, Ozempic suddenly seemed to be everywhere, as celebrities and influencers jumped on the viral trend of using the prescription diabetes drug as a quick weight-loss fix. (Spoiler alert: It’s not that simple.)

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Can At Home-Health Dx Testing Move Primary Care Back into the Preventive Care Front-Seat?

Health Industry veteran Pouria Sanae, CEO of ixlayer, is Changing How Consumers Use Home-Based Diagnostic Tests to Make Patient-Physician Connections More Effective.

Memories of Life-Threatening Struggle Inspire Life-Saving Action

This is the 40th anniversary of the Battle of Sultan Yaacoub. It is also the 40th anniversary of my commitment to advocate for people in urgent need of healing.