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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

A Turning Point for Global Health

It’s time to speak with a shared voice in defense of our health security

Is Innovation an Overused Idea? ViVE is Home to Real-World Health-System Evolution!

Some Conferences Attract the Edgy Ideas of Tomorrow – ViVE 2024 Attracts the Champions of Change Needed Now

The Dangerous Myth of Digital Health Innovation: Build It And They Will Come

Products live on shelves and brands live in our minds--mindshare always precedes market share.