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Immunity Passports Are the Worst Idea to Come Out of the Pandemic

Immunity Passports reflecting our vaccine status for the Covid Vaccine are on the tips of everyone's tongue. Are these passports increasing inequality

To Patients, Parents, and Caregivers, Proposed Medicaid Cuts Are a Personal Affront

California’s Medicaid program pays for the in-home care that Cynthia Williams provides for her sister, a military veteran with post-traumatic stress disorder, and her daughter, who is blind. Williams spoke at a town hall meeting in Tustin, California, on Feb. 20, urging the audience to send GOP lawmakers a loud and clear message: Hands off Medicaid. (Jenna Schoenefeld for KFF Health News)

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Should You Stick with Your Regimen or Switch Gears?

The urgency that we feel about reducing our symptoms can lead us to confuse consistency with relentlessness. The former is supportive. The latter, not so much.