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Consumerism in Healthcare

A new and developing force in medicine will add a new set of dramatic changes: the force of consumerism. No longer will you, as a patient, be willing to be “patient.”

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

#HIMSS23 on the Health-Sector Digital and Information Mainstage With Wind in its Sails

HIMSS is More than a Meeting – It’s the Peer-Review Forum that Defines the Life-Sustaining Potential of Digital Health and Health Information Technologies

Four Ways COVID has Changed Health Tech

Like most tech lovers, I’m excited about the upcoming CES conference.  I won’t be attending in person but will be watching it very closely...