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You Don’t Need to be an Idiot to be a CovIdiot

The term CovIdiot is misleading as it suggests anti-vax and anti-pandemic people are idiots. Nothing could be further from the truth and this perception prevents us reaching this demographic.

The “Second Wave” Is MUCH MUCH Worse

This is an unmitigated disaster, and our current national leadership has gone AWOL. Cases are rising. People are suffering. People are dying.

The Sparkling Truth: Health Benefits (and Harms) of Bubbles

What are the positive aspects of sparkling water, addressing its impact on hydration, digestion, dental health, and its potential role in reducing sugar intake?

Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...