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Prevention-as-a-Service: A Business Model that Can Fix Healthcare

The ‘sick care’ model has brought us to the brink of a health crisis. For example, more than half of US adults have at least one chronic condition, and one in three suffers from multiple chronic conditions.

Putting the Information Back into Informed Consent and Refusal

Health providers must provide adequate information regarding the risks and benefits for informed consent to take place through shared decision-making.

What’s in it for me? Encouraging patient ownership of PHI Data

Do patients really understand the true value associated with ownership and management of their healthcare data? It would appear not and this matters as a new raft of solutions hit the market

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives