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The Dangerous Myth of Digital Health Innovation: Build It And They Will Come

Products live on shelves and brands live in our minds--mindshare always precedes market share.

How Genetic Testing Helps to Streamline Weight Loss

If you’re responsible for a corporate health program, you’re no doubt looking for every opportunity to reduce the huge cost burden — both economic...

The Secrets Of A Twitter Influencer

Pro tips that help you grab social media attention and build your voice from health innovation theorist John Nosta.

The Battle Against An Ignoble Death

The battle against critical illness in the ICU is self-evident. The battle against an ignoble death is paramount for me.