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EDITORS CHOICE

Forget ‘The Art of War’

Gil Bashe, Medika Life Editor -
Leadership through empathy. True leaders learn on the job, from those who surround them. They look to others and through empathetic leadership become effective catalysts for positive change

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Did Healthcare Just Miss its Bus?

Robert Turner, Founding Editor -
As we rapidly approach the three-year mark of the Covid pandemic, healthcare finds itself, in many ways, far the worse for wear, not having benefited financially in any way from the pandemic.

Flawed Research, Clever Marketing, and the Failure of a Depression Theory

Pat Farrell PhD -
Research based on cherry-picking statistics and small studies suited the needs of the pharmaceutical industry, but it may have been all wrong.

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