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Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

NBA Bubble Experience Supports Ten Days of Isolation After COVID

The NBA Bubble experience confirms the recommendation that patients with Covid should isolate for 10 days only.

Ukraine: Worn Hearts, Steeled Resolve

I have traveled to Ukraine nearly 20 times. Each visit deepens my respect for how people in conflict endure. This year, as I journeyed...

Jeff Ruby, Founder & CEO, Newtopia

Jeff Ruby is a health innovator and entrepreneur who is passionate about shifting the focus of health care from sick care to keeping healthy people healthy.