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Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Covid’s Silent and Sinister Effect on the Married Lives of Healthcare Workers

Robert Turner, Founding Editor -
Many Healthcare professionals are feeling more and more isolated as the separation between home and work becomes more pronounced for a number of reasons

I Am Not What I Drive: Looking at the Psychology of Conspicuous Consumption

Pat Farrell PhD -
The advertising genius, David Ogilvy, understood human behavior and human frailty related to merchandising. He is quoted as having said, “Consumers still buy products whose...

How Stress Affects Your Brain

Michael Hunter, MD -
STRESS CAN PLAY HAVOC WITH YOUR BRAIN HEALTH. Today we explore how you can walk away from stress and other means to calm your brain.

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