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Rural America – A Generational Struggle for Health Equality

More than 46 million Americans live in rural communities. On average, rural locales lag behind non-rural communities on every measure of prosperity, from poverty rates to employment opportunities.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Consumer HealthTech: A Data-Driven Evolution in Health Engagement

Despite Record Funding, Clinical Validation Gap Threatens Long-Term Growth of Consumer HealthTech Market

The Dangerous Myth of Digital Health Innovation: Build It And They Will Come

Products live on shelves and brands live in our minds--mindshare always precedes market share.