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CDC Lost Round One – But the Public Health Match Continues

Public health is now grappling with the most severe COVID threat: the “I don’t give a damn” variant.

What It’s REALLY Like to Hear the Words: “You Have Cancer” 

In any word association exercise, the word cancer is most often linked with death.  Maybe two percent of outliers would say “tumor” or “sick”,...

The Dangerous Myth of Digital Health Innovation: Build It And They Will Come

Products live on shelves and brands live in our minds--mindshare always precedes market share.

Covid’s Elephant in the Room. We Must Address it

This article is based on probability, rather than certainty. The author is of the opinion that at some point the two terms become interchangeable....