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The Defining Dance Between Empathy and GenAI in Health

Used wisely and to its fullest (positive) potential, augmented intelligence can extend the empathy quotient, making the wise healer more expansive. AI can unlock...

For Leaders, When Is it Time to Speak Out for Science?

We have all seen the headlines. Government-funded research projects for cancer and other chronic and infectious diseases that, until a few weeks ago, were...

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Just Like the Airline Industry, Safety Has to be Non-negotiable in Healthcare

I travel quite a bit for work. For the most part, it runs smoothly. There are times, however, where it does not. Recently, I...