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EDITORS CHOICE

You Can’t Hack Your Way to Health

What’s the one best thing I can do for my health? This question tends to come up around the new year. In my clinical...

Mothers of Color Can’t See if Providers Have a History of Mistreatment. Why Not?

When Selam Solomon Caldwell and her husband learned she was pregnant last year, the stakes for finding the right OB-GYN felt high. Caldwell, a...

Doctors Find Drug for Lethal Lung Disease After Decades of Trying

An international team of researchers reports in the New England Journal of Medicine dramatically transforming aPAP treatment by helping develop a drug that patients can inhale once a day so their body will clear out the pulmonary waste.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives