Today's world of disruptive change is defined by two terms: innovation and speed. The big idea is important, but equally so is the path that innovation...
If you wanted the perfect illustration of how to "dig yourself a hole" Healthcare and the Covid pandemic provided it. In what history will record as a concerted and unprecedented effort, governments, scientists, doctors and the healthcare industry globally, indulged in a public campaign to combat the SARS-COV2, commencing in early 2020. This campaign still persists.
Vaccinate, inoculate and immunize are three words that describe the "jab" people get to guard them against serious infectious illnesses. Harmonious - yes - but each offers a different consumer expectation.
