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Why Your Health Startup is Struggling to Gain Traction Online

Simplifying your pitch to your customer involves identifying key elements of your product or service and displaying these prominently in your marketing. Sound simple?

Added Sugars: A Masterclass

It’s January, and there’s a solid chance “eat better” is on your list of goals and resolutions. If you’ve turned to the internet for...

Flawed Research, Clever Marketing, and the Failure of a Depression Theory

Research based on cherry-picking statistics and small studies suited the needs of the pharmaceutical industry, but it may have been all wrong.

We Know the Health Ecosystem is Fragmented, Resulting in Rising Costs and Poorer Patient Outcomes, But What Are We Doing About It?

As We Enter the “Post-Fragmentation” Period, Health System Kinetics Points Us Toward Solutions