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Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Ukraine: Worn Hearts, Steeled Resolve

Gil Bashe, Medika Life Editor -
I have traveled to Ukraine nearly 20 times. Each visit deepens my respect for how people in conflict endure. This year, as I journeyed...

I Am Not What I Drive: Looking at the Psychology of Conspicuous Consumption

Pat Farrell PhD -
The advertising genius, David Ogilvy, understood human behavior and human frailty related to merchandising. He is quoted as having said, “Consumers still buy products whose...

One Trick to Lowering Heart Risk: Friends Have Benefits

Michael Hunter, MD -
Cardiovascular disease is the number one cause of death among high-income countries and is projected to be the leading cause of death worldwide by 2030.

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