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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Reflecting on the End of the COVID Public Health Emergency

Dr. Hesham A. Hassaballa -
On April 10, 2023, President Biden signed H.J. Res. 7, which ended the national emergency order for COVID-19. The Public Health Emergency by the...

ViVE 2025: Companies Reshaping Digital Health Right Now

Gil Bashe, Medika Life Editor -
From AI-powered EHRs to transparent pricing and value-based patient care—meet the innovators transforming health.

Were the Billions Invested in Alzheimer’s Research Worthwhile?

Gil Bashe, Medika Life Editor -
It may seem that the COVID-19 vaccines appeared almost suddenly, like rabbits pulled from a magician’s hat, but the invention of mRNA-based vaccines that...

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