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Why Your Health Startup is Struggling to Gain Traction Online

Simplifying your pitch to your customer involves identifying key elements of your product or service and displaying these prominently in your marketing. Sound simple?

Do Patients Have a Type?

No two patients are the same. They possess different experiences, values, and expectations; all must be taken into account. Yet, some tendencies are present across groups.

Depression Scales and IQ Measures Fail Some Who Need Help the Most

Psychological testing has a circuitous and questionable path to widespread acceptance as a reliable evaluation tool. The question posed for mental evaluation designed by Alfred Binet, i.e.,...

FREOPP Study: How New York’s Single Payer Health Care Bill Affects the Working Poor

The flawed design of the New York Health Act would be felt most acutely by low-income New Yorkers, a new FREOPP study finds. This Single-Payer Health