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Cutting-Edge Innovation Is Not Enough To Save Lives

Yesterday, my 97-year-old physician father-in-law died.  His longevity was the result of great medical advances during the past two decades, rigorous self-care, and vigilant...

For Leaders, When Is it Time to Speak Out for Science?

We have all seen the headlines. Government-funded research projects for cancer and other chronic and infectious diseases that, until a few weeks ago, were...

Putting the Information Back into Informed Consent and Refusal

Health providers must provide adequate information regarding the risks and benefits for informed consent to take place through shared decision-making.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives