Simplifying your pitch to your customer involves identifying key elements of your product or service and displaying these prominently in your marketing. Sound simple?

Read more about Allyson Ocean, her experiences with digital health and technology in her day-to-day practice. Part of the Digital Healthcare Equation Series

Read more about Jeff Livingston's experiences with digital health and technology in his day to day practice. Part of the Digital Healthcare Equation Series

Alex Markowits is founder, president and CEO of Spring Hills, one of the nation’s most innovative centers of residential and home care.