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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Can We Reverse Memory Loss with Brain Liquid From Younger Folks?

Why do our memories, like old photographs, fade in quality over time? Not only do our recollections become less accurate over time, but we also experience decreases vibrancy and other visual qualities.

How To Ensure a Superior Patient Experience and Continuum of Care

Every step of the patient journey has a profound impact on the way patients experience their time in your care, from check-in to the day of their discharge.

Complex, Chronic Diseases Are Rampant Today

America has the providers, the science, the drugs, the diagnostics, and the devices needed for outstanding patient care. But the delivery of care is dysfunctional at best and far too expensive.