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Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Trump’s Drug Price Gambit: Cheaper for America, But Who Pays the Price?

Christopher Nial -
Donald Trump is back at it, making big waves in the world of pharmaceuticals. On May 12, 2025, Donald Trump signed an executive order to cut...

Back to the Future of Medicine: The Physician Reimagined

John Nosta -
Healthcare is in constant motion—bending to social pressures, economic realities, and technological breakthroughs. But if we step back and observe the arc of medical...

How the growing trade war could affect biopharma intellectual property

Mark Chataway -
President Trump said recently that the United States will announce a “major” tariff on pharmaceutical imports “very shortly.”

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