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Who’s the Smartest Person in the Exam Room?

The smartest presence in the room could very well be the computer. With the rise of large language models (LLMs), the exam room now includes an unprecedented repository of knowledge and computational power.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

ViVE and HIMSS – Apples to Apples? Apples to Oranges?

Buzz on “X” On These Two Back-to-Back Meetings Is An Invitation to Rally Health Industry Priorities

The Great Mismatch: How Education and Workplace Culture Fail the Modern Worker

Breaking Free from “Fixed Maps” to Navigate the “Dynamic Webs” of Knowledge and Innovation