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ViVE and HIMSS – Apples to Apples? Apples to Oranges?

Gil Bashe, Medika Life Editor -
Buzz on “X” On These Two Back-to-Back Meetings Is An Invitation to Rally Health Industry Priorities

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Does Artificial Intelligence (#AI) Chatbot Outperform Physicians in Patient Experience?

Gil Bashe, Medika Life Editor -
JAMA Article Draws Fire for Its Research Biases on ChatGPT and Chatbot - But Should We Ignore Its Conclusions Altogether?

Implementing AI – Artificial, Augmented, or Amplified – is Complex and Unavoidable

Gil Bashe, Medika Life Editor -
The health ecosystem is complex and fragmented - embracing AI may be what medicine needs to transform.

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