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Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

The Algorithm That Gave Me Pause Tonight and “Hooked” Me

Pat Farrell PhD -
I had never envisioned a computer responding to me and “telling” me that it had found something both interesting and challenging in our conversation....

Health Possibilities We Can’t Afford to Block

Gil Bashe, Medika Life Editor -
Fixing one piece of the healthcare puzzle is encouraging - but is it transformational? Here are 10 things we can consider to make things better.

Perhaps, A Braver New World

John Nosta -
The drip, drip, drip of innovation might just be a myth. Change commonly occurs as a punctuated reality that’s a function of converging events...

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