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It’s Not Social Media, It’s Social And Media

For many of us, living in a world of social media can be an integral component to our success.  Our ability to navigate the...

Infection Control, Physicians’ Offices, and Our Health May Be in Serious Jeopardy

The current state of medicine and consolidation, plus corporate and equity purchases, is causing concern in healthcare

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

You Can’t Hack Your Way to Health

What’s the one best thing I can do for my health? This question tends to come up around the new year. In my clinical...