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When Death Is Inevitable, Why Is Our DNR Ignored?

Pat Farrell PhD -
A peaceful death is what all of us wish for, and with that in mind, many will prepare a DNR form. Why do healthcare professionals ignore our requests?

The Defining Dance Between Empathy and GenAI in Health

Gil Bashe, Medika Life Editor -
Used wisely and to its fullest (positive) potential, augmented intelligence can extend the empathy quotient, making the wise healer more expansive. AI can unlock...

Treating Lifestyles . The Structural Gap in Patient Care

Jeff Ruby -
Managing Chronic Disease requires a more focused approach, in terms of prevention and management. Lifestyle choices are a critical part of

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

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