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EDITORS CHOICE

Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor -
“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Lawmaker Takes on Insurance Companies and Gets Personal About His Health

Medika Life -
California state Senator Scott Wiener shares his life experience bringing home the need to reconsider access to care pathways.

What Can You Do To Prevent Developing a Chronic Disease?

Stephen Schimpff, MD MACP -
Healthy lifestyles mean more years of healthy life. And remember, it was not just more years of life but fewer chronic illnesses for a longer “health span.”

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