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EDITORS CHOICE

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Empathy and Health Excellence — The Superpower of Care Delivery

Gil Bashe, Medika Life Editor -
When Medicine Transcends the Sterile Clinical Encounter

Lover, the App That Helps Women Reach Orgasm

Medika Life -
There are tens of millions of women in the U.S. who have never had an orgasm or who are almost always left feeling unfulfilled by their sexual encounters

Patient Engagement is a Pointless Pursuit

Robert Turner, Founding Editor -
To suggest patients can influence the machine that drives modern healthcare is naïve and indicative of a flawed understanding of the realities of the industry

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