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Healthcare Ethnography: Discover Front Line Hospital Insights

Healthcare innovation is constantly changing and challenging the way in which hospitals operate but integrating that innovation into a pressured environment is a problem...

From The Appeals Desk: Brevity Beware

Clinician documentation is everything. It tells the story of the patient's current condition and what is being done to fix it. Against it patients'...

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Dear “Digital Health Leaders And Healthcare Leaders,” You May Be Inadvertently Hurting Patients

Your end-users are ultimately patients, no matter who uses your product. A healthcare professional makes a direct request to the digital health sector