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The Dangerous Myth of Digital Health Innovation: Build It And They Will Come

Products live on shelves and brands live in our minds--mindshare always precedes market share.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

How To Ensure a Superior Patient Experience and Continuum of Care

Every step of the patient journey has a profound impact on the way patients experience their time in your care, from check-in to the day of their discharge.

Virtual Counselling Strategies in the Health and Social Service Sectors

For many clinicians, service providers, therapists, and counselors, virtual counselling and care is a new venture that takes quite a bit of adjusting to - especially if technology has not been a strong skill set in your toolbox.