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Patient Engagement is a Pointless Pursuit

To suggest patients can influence the machine that drives modern healthcare is naïve and indicative of a flawed understanding of the realities of the industry

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

HIMSS 2024 will Feature Prominently in Medika Life Coverage

Heads up to our readers. Forget the buzz about AI, ChatGPT and GenAI. These tech tools are already making their mark inside...

A Reference Manual Toward Better Care for Patients and Physicians in 2021

Navigating healthcare systems in the US is daunting, for doctors and patients alike. A new book offers a roadmap to successfully securing health