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Looking for Zebras: Listening to Patients, Healing the Health System

When the health ecosystem discounts patient experience, it fails individuals and incurs added costs. Delayed diagnoses lead to prolonged suffering, reduced quality of life, and higher medical expenses.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Revolutionizing Retinal Imaging: The Role of Artificial Intelligence

Retinal imaging is critical in the field of ophthalmology and provides a trove of information that enables physicians to visualize a disease and its...

Medicaid at a Crossroads: Safe AI, Shifting Policy and the Stakes for People’s Health

Medicaid is one of America’s most complex and essential Federal health programs, serving more than 70 million people. Its design, Federal standards, and state-level...