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Did Healthcare Just Miss its Bus?

As we rapidly approach the three-year mark of the Covid pandemic, healthcare finds itself, in many ways, far the worse for wear, not having benefited financially in any way from the pandemic.

Restoring Credibility. Can We Ever Trust Healthcare Again?

If you wanted the perfect illustration of how to "dig yourself a hole" Healthcare and the Covid pandemic provided it. In what history will record as a concerted and unprecedented effort, governments, scientists, doctors and the healthcare industry globally, indulged in a public campaign to combat the SARS-COV2, commencing in early 2020. This campaign still persists.

How Real-World Evidence Proves the Power of Patient Engagement

Data isn’t just an asset—it’s a trust marker. In life sciences, our credibility hinges on who contributes data and whether we are wise enough...

Real-World Repercussions of Mislabeling Treatments as Vaccines

Vaccinate, inoculate and immunize are three words that describe the "jab" people get to guard them against serious infectious illnesses. Harmonious - yes - but each offers a different consumer expectation.