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EDITORS CHOICE

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Is Getting COVID Shots in the Same Arm Better?

Michael Hunter, MD -
Do individuals get more protection against COVID-19 if they get their vaccinations and boosters in the same arm?

Who’s the Smartest Person in the Exam Room?

John Nosta -
The smartest presence in the room could very well be the computer. With the rise of large language models (LLMs), the exam room now includes an unprecedented repository of knowledge and computational power.

Should We Question the Backing of Advocacy Groups or Remain Quiet But Skeptical?

Pat Farrell PhD -
Television programs and films often reveal truths about our world and culture that we either don’t know or prefer to ignore. While viewing a Netflix film, Miss Sloane,...

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