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EDITORS CHOICE

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

No Hope for Older Patients in Cancer Clinical Trials Thanks to Bias

Pat Farrell PhD -
Hope is one thing that can keep patients alive, but when older cancer patients are not even considered for clinical trials, how can they maintain hope?

It’s Not Just The Lightning, But the Lightning Rod!

John Nosta -
The rigid walls of many corporations prevent collaboration—the critical step to building the connective tissue that allows the voices of innovation to be heard and embraced.

The Power of Words

Gil Bashe, Medika Life Editor -
Harnessing Communications Across Disciplines to Heal Our Environment. The power of words must be translated into meaningful actions

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