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Jeff Ruby is a health innovator and entrepreneur who is passionate about shifting the focus of health care from sick care to keeping healthy people healthy.

Businesses Take Heed - Time to Embrace Preventive Care

Jeff Ruby - April 7, 2021

Four in five Americans have health insurance, one in four didn’t get a routine checkup last year. Nearly 3.31 million people reported that they have never had a checkup in their life

After Man’s Death Following Insurance Denials, West Virginia Tackles Prior Authorization

Medika Life - April 14, 2026

Six months after a West Virginia man died following a protracted battle with his health insurer over doctor-recommended cancer care, the state’s Republican governor...

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Medika Life is a unique, not-for-profit operating unit of FINN Partners and maintains an independent voice. Authors opinions may not necessarily represent those shared by FINN Partners and content cannot be promotional - rather informational centered on health issues, life science innovation, ecohealth and patient experience.

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Jeff Ruby, Founder & CEO, Newtopia

Businesses Take Heed - Time to Embrace Preventive Care

After Man’s Death Following Insurance Denials, West Virginia Tackles Prior Authorization

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