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Old Medical Oath Needs Refresh From the Original Hippocratic Version

Graduating medical school students traditionally swear allegiance to the Hippocratic Oath, which they assume mandates that they “first do no harm,” but it is dated and now coming under fire.

When It Comes to Medicine – The Smartest Person in the Room Is the Patient!

Move over chatbots! It’s time to recognize that the smartest person in the room may not be the robot, rather patient experience creating a new type of dialogue through conversational AI. Conversational AI is a cutting-edge form of artificial intelligence enabling consumers to interact with computer applications the way they would with other humans.

Tech Marches On, While Humanity Drags Its Feet

I thought it would be fun to look back at some of my predictions for health tech from almost a decade ago in Forbes....

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives