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EDITORS CHOICE

ViVE 2025: Companies Reshaping Digital Health Right Now

Gil Bashe, Medika Life Editor -
From AI-powered EHRs to transparent pricing and value-based patient care—meet the innovators transforming health.

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

The Scorpion Effect: Why People Struggle To Embrace Technology

John Nosta -
Ultimately, carbon and silicon might not mix very well - the struggle with technology.

Lost in (Cognitive) Space

John Nosta -
Humanity’s final frontier may not be the space between the starts but the space between our ears.

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