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EDITORS CHOICE

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor -
24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Innovation Isn’t A Simple Ingredient, It’s A Complex Recipe.

John Nosta -
Encouraging creativity and innovation among employees is an important part of driving innovation.

Anti-Intelligence: The Map That Forgot the Territory

John Nosta -
There’s a line I’ve always loved: “The map is not the territory.” Alfred Korzybski wrote it in 1933 as a warning that our descriptions...

Improve Financial and Efficiency Performance in Hospitals

Lisa Miller -
The use of data analytics can help hospitals successfully navigate financial challenges

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