Digital Health - Medika Life

Healthcare is in constant motion—bending to social pressures, economic realities, and technological breakthroughs. But if we step back and observe the arc of medical...

How to Consult Dr. Google

Elizabeth Knight PhD - March 29, 2022

“OMG, am I dying?”“I read that this vaccine is dangerous”.“I want to try this new supplement, does it work?”“Is this normal, or. . .” Have...

Patient Engagement Goes Back to the Future — How Far Have We Gone to Answer Consumers’ Needs?

Gil Bashe, Medika Life Editor - January 7, 2024

24 Years After Publication - the 1st Book on Health Branding Offers Historic Perspective and a Crystal Ball on How Power Brands Save Lives

Beyond Data: Why Human Decisions Are Shaped by Facts, Feelings—and the Fire Within

Gil Bashe, Medika Life Editor - May 21, 2025

“Branding is a matter of building trust and committing to a level of quality and service. It is an emotional connection that transcends the...

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Medika Life is a unique, not-for-profit operating unit of FINN Partners and maintains an independent voice. Authors opinions may not necessarily represent those shared by FINN Partners and content cannot be promotional - rather informational centered on health issues, life science innovation, ecohealth and patient experience.

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