GIL BASHE ON MEDIKA LIFE

Empathy and Health Excellence — The Superpower of Care Delivery

When Medicine Transcends the Sterile Clinical Encounter

In today’s data-driven world of medicine, we often equate better care with better technology and better outcomes with advanced diagnostics. And yet, one truth remains: the most powerful force in healing is not found in a test result but in the presence of another human being who truly sees you.

When skilled medical care is guided by empathy, it becomes something greater. It rises beyond competency. It becomes a connection. It becomes care.

We celebrate survival and measurable outcomes — and we should, however, carry with us what people carry with them long after the diagnosis, such as what was done and how we were treated in the process. It is when a physician takes the time to explain the next steps clearly. It’s the kind gesture from a nurse, the smile behind the mask, the call that came just to check-in. These human elements are not extras. Communication is always part of care.

The most enduring part of the health journey is whether people survive and how they are treated while they try.

People Always, Sometimes Patients

People navigating illness rarely rave about systems. They remember moments — how a physician sat and listened, the hand on the shoulder, the honest, unhurried explanation. They speak of kindness, clarity, and dignity. Empathy is not an accessory to care — it is the essence of care. The data backs that up.

Medscape report confirmed that patients with chronic pain experienced significant improvement when treated by physicians who exhibited empathy. In Patient Education and Counseling studies, empathy led to better communication, treatment adherence, and clinical outcomes. Harvard Medical School research shows that when patients feel heard and understood, they’re more likely to engage in their care and experience improved results. This is more than perception — it’s physiology. Stress levels drop, trust increases, and healing accelerates.

Empathy isn’t a “soft skill.” It’s a clinical tool that improves outcomes and humanizes healthcare. In How Doctors ThinkJerome Groopman, MD, reminds us that data does not replace presence: “Statistics cannot substitute for the human being before you; statistics embody averages, not individuals.” Every patient has a backstory — a unique path to the clinic door — and when physicians listen, they gain context and insight.

In 1993, the late Arnold P. Gold, MD of Columbia University, reimagined the start of a medical student’s journey by introducing the “White Coat Ceremony” — a symbol of professionalism and compassion in care. His vision was simple but profound: remind future physicians from day one that medicine is about people, not just pathology.

The ceremony expanded to nursing and other health professions under the leadership of Richard I. Levin, MD, Professor Emeritus of Medicine, Department of Medicine at NYU Langone Health and former President and CEO of The Arnold P. Gold Foundation“We mourn for him,” Dr. Levin said of Dr. Gold, “but as we celebrate his unique life, we can all carry his legacy forward in love.” The White Coat Ceremony, born from one physician’s belief in the power of human connection, can be a learning experience shaping the heart of health professionals.

The Clinicians Who Lead with Heart

This approach is not hypothetical. It’s exemplified by physicians whose names are synonymous with excellence and empathy. These are outstanding physicians I have encountered through the years. They and their office or department teams collectively demonstrate that knowledge and empathic caring create memorable medical experiences.

Empathy is not just a soft skill in healing — it’s a clinical art. It allows a physician to step into the world of their patient and grasp their experience emotionally, intellectually, and behaviorally. However, empathy goes further: it means communicating that understanding, validating the patient’s concerns, and transforming the exchange into therapeutic action. Empathy becomes the bridge between the healer and those seeking to be healed — where listening becomes treatment, and understanding becomes care.

This fusion of clinical excellence and genuine empathy distinguishes exceptional physicians in healthcare delivery. These physicians prove that it is possible to be both an outstanding clinical physician with a heart and conscience:

A distinguished urologist in New Jersey, Joseph V. DiTrolio, MD, who only recently announced his retirement from clinical practice, seamlessly integrated innovative techniques with a patient-first philosophy for years. His approachable demeanor — insisting patients call him “Joe” — fosters a comforting environment where individuals feel genuinely valued. Beyond his clinical practice, Dr. DiTrolio has contributed significantly to urology through product development and holds several patents. His commitment to education is evident in his Clinical Professor of Surgery role at New Jersey Medical School.

Serving as President of Mount Sinai Fuster Heart Hospital and Physician-in-Chief of The Mount Sinai Hospital, Valentin Fuster, MD, embodies the integration of empathy and leadership. His holistic approach to cardiovascular health — encompassing research, patient care, public health policy and education — has made a global impact. Dr. Fuster’s development of a cardiovascular “polypill” reflects his dedication to accessible patient care, reducing cardiovascular mortality by 33 percent among heart attack survivors. His contributions have been recognized with numerous accolades, including the World Heart Federation Lifetime Achievement Award. He makes himself 100 percent available, whether focusing on a patient in the ER awaiting treatment, rebuilding Haiti’s health system, focusing on the needs of communities in Spain, or leading a global professional association. His heart is in everything he engages.

As Chair of Radiation Oncology at Cooperman Barnabas Medical Center, Alison Grann, MDexemplifies the harmonious blend of clinical precision and emotional intelligence. Recognizing the emotional weight of specific diagnoses, she ensures that every patient interaction — from reception to treatment — is infused with warmth and respect. Her leadership fosters an environment where patients feel seen and heard, reinforcing their trust in their care. Dr. Grann’s commitment extends beyond patient care; she actively engages in research and holds a Clinical Assistant Professorship at Rutgers Cancer Institute of New Jersey.

At Weill Cornell Medicine, Allyson J. Ocean, MD, stands out as a leading gastrointestinal oncologist and patient advocate. Her compassionate approach clarifies the uncertainties of oncology, deeply resonating with patients. As a co-founder of “Let’s Win Pancreatic Cancer,” she heeded the counsel of a communication leader – one of her patients – the late Anne Glauber – and turned the pancreatic cancer journey into a broader mission to extend others’ lives. Dr. Ocean’s dedication to patient-centered care is further demonstrated through her roles at The Jay Monahan Center for Gastrointestinal Health and her active involvement in clinical research and education.

At NYU Langone, Lawrence (Larry) Phillips, MD, delivers exceptional cardiovascular care rooted in empathy and connection. In a specialty where urgency often overtakes interaction, he slows the pace — making listening his first intervention. Patients consistently highlight how seen and heard they feel, a testament to his people-first approach. Board-certified in Internal Medicine and Cardiovascular Disease, Dr. Phillips also serves at NYC Health + Hospitals/Bellevue and is a passionate advocate with the American Heart Association, leading grassroots efforts to expand CPR training and community heart health education.

Photo Credit: Author (left) with (right) Dr. Lawrence Phillips, Associate Professor, Department of Medicine at NYU Grossman School of Medicine and Medical Director, Outpatient Clinical Cardiology, NYU Langone Health

As Chief Medical Officer of WebMD, John Whyte, MD, MPH, bridges the worlds of clinical practice, public health, and consumer education — delivering trusted health information with empathy and clarity. He sees patients weekly, grounding his clinical leadership in real-world care. Dr. Whyte’s books, including Take Control of Your Cancer Risk and Is This Normal?, reflect his commitment to guiding people through their health journeys with candor and compassion. A former leader at the Food and Drug Administration and the Centers for Medicare & Medicaid Services, he brings a public health lens to his work, ensuring each message empowers and every patient feels seen.

These physicians exemplify how empathy and medical expertise transform patient care and cement community admiration. They do more than heal — they restore faith in the system and dignity to the patient’s journey.

Stop Calling Us Beneficiaries — We’re Paying Customers

Empathy must extend beyond the individual clinician and become a defining trait of our health system, from how we write policies to how we answer phones.

Too often, people in need of care face frustration instead of compassion. Insurance denials, confusing bills, impersonal communications — these compound the stress of illness. But forward-thinking organizations are challenging that norm.

In the health industry, we often claim that the patient is at the center of care and that naïve Band-Aid should be ripped off. The murder of Brian Thompson is a tragic and terrifying wake-up call to the US health insurance industry. However, the headlines have receded into the background, and with the passing news cycle, so has the urgency to evolve the care coverage system.

The public reaction to Thompson’s death gives us an essential opportunity to recognize that we have lost the trust of many of the people the sector seeks to serve. The trauma of this terrible moment can be addressed in one of two ways — avoidance or engagement. This event must catalyze health companies to reassess their approach to patient care and public trust.

Profitability and service to the patient aren’t two separate outcomes. Investing in interventional care and providing that care are also inextricably intertwined. The industry should consider several key recommendations. Some companies do what is needed to treat “beneficiaries” and “members” more like paying and valued customers.

MetLife and Guardian Life have partnered with Empathy, a platform designed to support beneficiaries through bereavement. These companies understand that losing a loved one is not just a claims process; it’s a human-customer-like — experience. They’ve committed to making that moment one of guidance, not bureaucracy.

Operationally, insurance teams must rethink how they respond to prior authorization requests. What if instead of a hard “No,” a representative said, “Let’s see what we can do together”? That’s not just good service. It lowers people’s tension and is good medicine. When insurance becomes a partner, not a process, people feel seen — not shuffled.

In the broader system, patient navigation — first championed by a physician who became an authority on race, poverty, and cancer — Harold Freeman, MD — shows that outcomes improve when people have support navigating the maze of care. Especially in underserved communities, navigators ensure that empathy is not dependent on privilege. It becomes a universal right.

Designing for Dignity

Empathy isn’t just something we express; it’s something we can design. We can build it into:

  • The architecture of clinics that create calm, not chaos
  • The approach we take in helping patients complete registration
  • The way we train AI and LLMs to converse with respect
  • The tone of insurance letters that minimize legalese and empathize with care
  • The workflows that give nurses and doctors more time to connect

We must think of empathy not as reactive but as proactive. It must be embedded in systems, supported by policy, and measured by efficiency and experience. Empathy differentiates between treating a condition, focusing on a body part, and healing a person.

The System’s Soul

At its best, medicine is more than what we do — it is about how we do it. Empathy does not appear on a chart and is not coded into billing. But its absence is always felt, and its presence potentially transforms the entire care experience.

Empathy binds us back to our purpose, whether we are physicians in a clinic, nurses in an ICU, call center agents helping a customer navigate issues with a denied claim, or patient navigators walking with someone through a new diagnosis.

As we move into the future of AI, automation, digital health, and remote care, our most vital technology remains human connection. Our most critical clinical protocol is compassion.

Empathy is not a soft idea. It is medicine’s soul in action.

PATIENT ADVISORY

Medika Life has provided this material for your information. It is not intended to substitute for the medical expertise and advice of your health care provider(s). We encourage you to discuss any decisions about treatment or care with your health care provider. The mention of any product, service, or therapy is not an endorsement by Medika Life

Gil Bashe, Medika Life Editor
Gil Bashe, Medika Life Editorhttps://gil-bashe.medium.com/
Health advocate connecting the dots to transform biopharma, digital health and healthcare innovation | Managing Partner, Chair Global Health FINN Partners | MM&M Top 50 Health Influencer | Top 10 Innovation Catalyst. Gil is Medika Life editor-in-chief and an author for the platform’s EcoHealth and Health Opinion and Policy sections. Gil also hosts the HealthcareNOW Radio show Healthunabashed, writes for Health Tech World, and is a member of the BeingWell team on Medium.

GIL BASHE

Editor in Chief, Medika Life

Meet the Medika Life editor-in-chief, working closely with founding editors Robert Turner and Jeff Livingston, MD.

Not your usual health-industry executive, Gil Bashe has had a unique career shaped by more than three decades in health policy, pharma, life science, digital health, eco-health, environmental innovation and venture capital and informed his determination to ‘give back.’

A champion for health innovation that sustains people’s lives and improves their care, Gil honed his perspectives on both battlefield and boardroom. He started in health as a combat medic in an elite military unit. He went on to serve as a clergyman tending to the ill; as a health products industry lobbyist in environmental affairs; as CEO of one of the world’s largest integrated health marketing companies; as a principal in a private equity-backed venture; as a Medika Life author and Health Tech World correspondent; and as Chair Global Health and Purpose at FINN Partners, a community of purpose dedicated to making a difference.

In the forefront of change, Gil is ranked as a Top 10 Digital Health Influencer; Medical Marketing & Media Top 10 Innovation Catalyst; Medika Life named him a “Top 50 Global Healthcare Influencer,” and PM360 presented him with its “Trailblazer Lifetime Achievement Award.” He is a board member for digital health companies and is an advisor to the CNS Summit, Galien Foundation, Let’s Win for Pancreatic Cancer, Marfan Foundation and other health-centered organizations.

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