GIL BASHE ON MEDIKA LIFE

America’s Front-line Disease Defense System has Broken Down

Diabetes is potentially the next healthcare crises on the horizon

This post was authored initially in the days immediately prior to the sweeping winds of the virus that forced us to began the long months of distancing ourselves from each other and separated us from ready access to medical care. Most have turned from doctor’s waiting rooms to their computer screens in order to tune-in and Zoom-in to their physicians. Yet, these telehealth services are distant dreams to others. The digital divide further expands the wedge between the haves and have nots. Survival — whether to schedule a vaccine or doctor’s appointment — rests on being tech literate. Good intent alone cannot resolve this access-to-care problem.

Last month, the words of Howard University’s President, Dr. Wayne A.I. Frederick, who is also a professor of surgery at Howard University School of Medicine, reached the New York Times in an opinion piece that should find its way into the hands of every health-sector leader and elected official:

Expanding primary and preventive care efforts is urgent and long overdue. We should train more health care professionals who have regular contact with patients to conduct primary care services. Imagine going to the dentist or the pharmacy and getting a mammogram or a diabetes screening, in addition to having your teeth cleaned or picking up a prescription. With more trained professionals looking out for patients, we can prevent emerging problems from becoming emergencies.

Access to Care is Survival

Convenience of care is essential to people’s wellbeing. We read each day of the struggle too many have in order to access this nation’s vaccine scheduling appointment system. We see the wise moves of public health officials to build “pop-up” vaccination centers. Convenience supports access to care. Access to care is survival.

One of the nation’s more pressing public health threats is now gathering momentum at the very time that our front-line medical defense force — primary care — is in retreat. Slowly driven underground by the coding maze, mysterious reimbursement hurdles, physician burnout, and consumer desire for on-demand appointments, primary care is morphing before our eyes into a pharmacy-store service add-on. That change may be the straw that breaks the camel’s back when it comes to the growing threat of prediabetes and other non-communicable illnesses that progress step-by-step from sickness to death. 

Consider the dangers that await our neighbors — amplified by COVID-19. While we talk about rebooting the economy, we must revisit and reinvigorate our public health prevention and primary medicine network to engage and intervene around non-communicable diseases.

The Prediabetes Epidemic is the Perfect Public Health Storm

The scale of the problem is immense. Approximately 84 million adults — more than 1 in 3 Americans — have prediabetes. According to the Centers for Disease Control (CDC), 90% of people with prediabetes do not know they have it — nor that, left unchecked, it leads to Type 2 diabetes.

Though its symptoms are subtle, prediabetes is not benign. Like elevated blood pressure and high cholesterol, the unseen becomes the deadly.

Further complicating our ability to address this growing threat may be how we define the term “prediabetes.” For most people, prediabetes means, “Whew! I don’t have diabetes.” But, in fact, prediabetes requires the toughest treatment — a real pledge on the part of the patient to change their behavior. Without a consistent commitment to healthy diet and exercise patterns, they will join an ever-growing community of people with Type 2 diabetes. If a routine medical test raised a red flag that something was precancerous, we would jump into action; a diagnosis of prediabetes can be treated no less seriously.

The Last Part of the Problem is Primary Care Access

Medical school debt — the need to see more patients in a day to make ends meet — has shifted physicians toward higher-paying medical specialties. Physician assistants and nurse practitioners have stepped in to fill the gaps in front-line patient-care roles. Plus, the Amazon-era “I want it now” consumer mindset is transforming expectations for primary care. The ability to walk into a CVS MinuteClinic, Walgreen DR Walk-In or Walmart Care Clinic for basic care is a win for patient access. But will ongoing, comprehensive medical needs — a plan for self-care instead of sick-care — be tackled?

Today, fewer and fewer people have a long-term family physician who tracks their needs and feels responsible for their longevity. At the same time, the single-practitioner office — like pharma companies and hospitals — is now being “rolled-up” into larger practice groups and private practices are vanishing. At this pace, the discipline will become practically extinct. Yet, without the primary diagnostic oversight provided by a trusted health care provider, we are missing an important strand in the medical safety net between urgent and specialty care — between prevention and illness — between prediabetes and diabetes.

It is a perfect storm. Poorer diet, higher sugar intake, and increasingly sedentary lifestyle are leading to prediabetes, which isn’t straightforward to diagnose and is often not taken seriously by patients, and the most important player in defense against the condition — the primary care physician — is beginning to phase out.

Considering how the care market and medical ecosystem are shifting, we have our work cut out for us in getting ahead of this epidemic. We must take on more responsibilities ourselves as patients, armed with the knowledge that one-in-three has prediabetes. We must continue to foster good relationships with healthcare professionals, increasingly with specialists, to fill the role that primary care doctors are leaving vacant. Plus, communication between physician and patient around prediabetes must dial-up, with physicians combining tough love with access to behavioral insights to better understand how to motivate their patients. Both must find a conversational bridge that connects how a stitch in time saves eyesight, peripheral nerves, kidney function, and quality of life.

People with Health Needs are Calling Out Urgently

Dr. Fredrick, as an educator, public health advocate and physician maps out a commonsense and compassionate approach to preventing needless suffering and death — engage! His words must be read again and again by everyone allied to the cause of preventing illness:

The health care industry should also invest more in-patient outreach, communication, and education. Patients should not be required to fully understand their health risks and navigate complicated systems to receive the care they need. Nor should they have to travel far for it. We must create more convenient opportunities for patients to receive health care, especially for those who can’t take time off work or afford transportation. We should expand telemedicine efforts, which are still inaccessible for many minority communities that lack consistent access to the internet. We should also bring mobile health care services into low-income communities, just as we have set up coronavirus testing and vaccination sites across our cities.

At the end of the day, consumers need a learned medical advisor — whether an in-person physician advocate or one powered by smart technology — that knows our name and knows what’s happening with us over time. It is the best defense we have against prediabetes and other chronic conditions. Even in the changing medical landscape, (and now struggling to overcome COVID-19 and the unresolved challenges of racism that result in illness) there must always be a place for that relationship. Otherwise, the ticking time-bomb of 84 million prediabetic Americans will morph into the coming public health crisis.

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Gil Bashehttps://gil-bashe.medium.com/
Health advocate connecting the dots to transform biopharma, digital health and healthcare innovation | Managing Partner, Chair Global Health FINN Partners | MM&M Top 50 Health Influencer | Top 10 Innovation Catalyst. Gil is Medika Life editor-in-chief and an author for the platform’s EcoHealth and Health Opinion and Policy sections. Gil also hosts the HealthcareNOW Radio show Healthunabashed, writes for Health Tech World, and is a member of the BeingWell team on Medium.

GIL BASHE

Editor in Chief, Medika Life

Meet the Medika.Life new editor-in-chief, working closely with founding editors Robert Turner and Jeff Livingston, MD.

Not your usual health-industry executive, Gil Bashe has had a unique career shaped by more than three decades in healthcare policy, pharma, life science, digital health and venture capital and informed his determination to ‘give back.’

A champion for health innovation that sustains people’s lives and improves their care, Gil honed his perspectives on both battlefield and boardroom. He started in health as a combat medic in an elite military unit. He went on to serve as a clergyman tending to the ill; as a health products industry lobbyist; as CEO of one of the world’s largest integrated health marketing companies; as a principal in private equity; as a Medika Life author and Health Tech World correspondent; and as Chair, Global Health at FINN Partners, a community of purpose dedicated to making a difference.

In the forefront of change, Gil is ranked as a Top 10 Digital Health Influencer; Medical Marketing & Media Top 10 Innovation Catalyst; Medika Life named him a “Top 50 Global Healthcare Influencer,” and PM360 presented him with its “Trailblazer Lifetime Achievement Award.” He is a board member for digital health companies and serves as advisor to the CNS Summit, Galien Foundation, Let’s Win for Pancreatic Cancer, Marfan Foundation and other health-centered organizations.

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